|Table of Contents|

Pricing and revenue optimization between hoteland online travel agencies(PDF)

《南京理工大学学报》(自然科学版)[ISSN:1005-9830/CN:32-1397/N]

Issue:
2017年06期
Page:
779-
Research Field:
Publishing date:

Info

Title:
Pricing and revenue optimization between hoteland online travel agencies
Author(s):
Yan Kewu1Gao Qiang2Hu Xiaohai1
1.School of Business,Jiangsu University of Technology,Changzhou 213001,China; 2.College of Civil Aviation,Nanjing University of Aeronautics and Astronautics,Nanjing 210016,China
Keywords:
hotels online travel agencies revenue optimization two level programming rooms prices
PACS:
C934
DOI:
10.14177/j.cnki.32-1397n.2017.41.06.019
Abstract:
A comparative study on the pricing strategy and revenue between a hotel and three online travel agencies(OTA)in the cooperation and non-cooperation cases is proposed based on the Stackelberg game model and two level programming to improve the revenues of the hotel and multiple OTAs.The results show that,compared with those of the non-cooperative situation,the retail prices of hotel rooms of the cooperation situation decrease,and the revenues of the hotel and the OTAs increase together.

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Last Update: 2017-12-31