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Pricing and revenue optimization between hoteland online travel agencies(PDF)


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Pricing and revenue optimization between hoteland online travel agencies
Yan Kewu1Gao Qiang2Hu Xiaohai1
1.School of Business,Jiangsu University of Technology,Changzhou 213001,China; 2.College of Civil Aviation,Nanjing University of Aeronautics and Astronautics,Nanjing 210016,China
hotels online travel agencies revenue optimization two level programming rooms prices
A comparative study on the pricing strategy and revenue between a hotel and three online travel agencies(OTA)in the cooperation and non-cooperation cases is proposed based on the Stackelberg game model and two level programming to improve the revenues of the hotel and multiple OTAs.The results show that,compared with those of the non-cooperative situation,the retail prices of hotel rooms of the cooperation situation decrease,and the revenues of the hotel and the OTAs increase together.


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Last Update: 2017-12-31