[1]演克武,高 强,胡小海.酒店与在线旅游服务代理商之间定价与收益优化研究[J].南京理工大学学报(自然科学版),2017,41(06):779.[doi:10.14177/j.cnki.32-1397n.2017.41.06.019]
 Yan Kewu,Gao Qiang,Hu Xiaohai.Pricing and revenue optimization between hoteland online travel agencies[J].Journal of Nanjing University of Science and Technology,2017,41(06):779.[doi:10.14177/j.cnki.32-1397n.2017.41.06.019]
点击复制

酒店与在线旅游服务代理商之间定价与收益优化研究()
分享到:

《南京理工大学学报》(自然科学版)[ISSN:1005-9830/CN:32-1397/N]

卷:
41卷
期数:
2017年06期
页码:
779
栏目:
出版日期:
2017-12-31

文章信息/Info

Title:
Pricing and revenue optimization between hoteland online travel agencies
文章编号:
1005-9830(2017)06-0779-05
作者:
演克武1高 强2胡小海1
1.江苏理工学院 商学院,江苏 常州 213001; 2.南京航空航天大学 民航学院,江苏 南京 210016
Author(s):
Yan Kewu1Gao Qiang2Hu Xiaohai1
1.School of Business,Jiangsu University of Technology,Changzhou 213001,China; 2.College of Civil Aviation,Nanjing University of Aeronautics and Astronautics,Nanjing 210016,China
关键词:
酒店 在线旅游服务代理商 收益优化 二层规划模型 客房 定价
Keywords:
hotels online travel agencies revenue optimization two level programming rooms prices
分类号:
C934
DOI:
10.14177/j.cnki.32-1397n.2017.41.06.019
摘要:
为提高酒店、在线旅游服务代理商(OTA)的收益,基于Stackelberg博弈模型和二层规划模型,对1个酒店与3个OTA在合作、非合作2种情形下的主从定价策略和收益进行了对比研究。结果显示,与非合作情形相比,在合作情形下酒店客房零售价格下降,酒店和各OTA收益均提高。
Abstract:
A comparative study on the pricing strategy and revenue between a hotel and three online travel agencies(OTA)in the cooperation and non-cooperation cases is proposed based on the Stackelberg game model and two level programming to improve the revenues of the hotel and multiple OTAs.The results show that,compared with those of the non-cooperative situation,the retail prices of hotel rooms of the cooperation situation decrease,and the revenues of the hotel and the OTAs increase together.

参考文献/References:

[1] 易观智库.2016中国在线旅游市场年度综合报告[EB/OL].http://www.useit.com.cn/thread-12024-1-1.html,2016-04-28.
[2]杨慧,周晶.收益管理竞争定价的决策机理分析[J].南京理工大学学报,2008,21(1):50-54.Yang Hui,Zhou Jing.Mechamism analysis of competitive pricing decision of revenue management[J].Journal of Nanjing University of Science and Technology,2008,21(1):50-54.
[3]Dong Yufeng,Ling Liuyi,Guo Xiaolong.Travel package modeling:Optimal bidding strategy of tour operator to cooperative hotels[J].Asia Pacific Journal of Tourism Research,2014,19(12):1417-1440.
[4]Ling Liuyi,Guo Xiaolong,Liang Liang.Cooperation contract in tourism supply chains:The optimal pricing strategy of hotels for cooperative third party strategic websites[J].Annals of Tourism Research,2011(7):20-41.
[5]Ling Liuyi,Guo Xiaolong,Yang Chenchen.Opening the online marketplace:An examination of hotel pricing and travel agency online distribution of rooms[J].Tourism Management,2014(45):234-243.
[6]Myung E,Li Lan,Bai B.Managing the distribution channel relationship with e-wholesalers:Hotel operators’ perspective[J].Journal of Hospitality Marketing & Management,2009,18(8):811-828.
[7]Morosan C,Jeong M.Users’ perceptions of two types of hotel reservation web sites[J].International Journal of Hospitality Management,2008,27(2):284-292.
[8]Law R,Chan I,Goh C.Where to find the lowest hotel room rates on the Internet? The case of Hong Kong[J].International Journal of Contemporary Hospitality Management,2007,19(6):495-506.
[9]Xu Liang,He Ping,Hua Zhongsheng.A new form for a hotel to collaborate with a third-party web:Setting online-exclusive-rooms[J].Asia Pacific Journal of Tourism Research,2015,20(6):635-655.
[10]刘志勇.Stackelberg搏弈特征的供应链均衡模型及协调研究[D].黑龙江:哈尔滨工业大学计算机学院,2005.
[11]杨帆,赵静,刘伟玉.渠道竞争与品牌竞争共存时的Stackelberg定价博弈分析[J].天津工业大学学报,2014,33(2):70-75.
Yang Fan,Zhao Jing,Liu Weiyu.Analysis of Stackelberg pricing policies under channel and brand competition[J].Journal of Tianjing Polytechnic University,2014,33(2):70-75.
[12]戚湧,徐凤.基于演化博弈的互联网协调治理[J].南京理工大学学报,2016,40(6):752-758.
Qi Yong,Xu Feng.Internet collaborative governance based on evolutionary game[J].Journal of Nanjing University of Science and Technology,2016,40(6):752-758.
[13]常良峰,卢震,黄小原.供应链渠道协调中的Stackelberg主从对策[J].控制与决策,2003,18(6):651-660.
Chang Liangfeng,Lu Zhen,Huang Xiaoyuan.Stackelberg game in supply chain channel coordination[J].Control and Decision,2003,18(6):651-660.

备注/Memo

备注/Memo:
收稿日期:2017-05-11 修回日期:2017-09-30
基金项目:江苏省自然科学基金(BK20160290); 江苏省社会科学基金(16GLB006)
作者简介:演克武(1972-),男,博士,副教授,主要研究方向:酒店收益管理、酒店新媒体营销,E-mail:267476055@qq.com。
引文格式:演克武,高强,胡小海.酒店与在线旅游服务代理商之间定价与收益优化研究[J].南京理工大学学报,2017,41(6):779-783.
投稿网址:http://zrxuebao.njust.edu.cn
更新日期/Last Update: 2017-12-31